DESIGN STRATEGY

Design isn’t just making pretty things…they need to WORK. I am a “Problem Seeker” and my instinct is to solve every day inconveniences to make everyone’s lives easier, beautiful and effortless.

“Design Thinking” is my favorite tool in which I approach any brand, product or problem through the lens of Empathy and Utility. Flipping through magazines, knocking off competitors’ samples, and sitting back looking at trend sites simply isn’t enough to bring ground-breaking ideas to the market.