Innovation + Inventions
What does cognitive, behavioral and evolutionary science have to do with designing fashionable clothing? EVERYTHING. I collaborate with my fellow neuroscience geeks, patent attorneys, and data experts in digital technology to come up with some crazy. . . and very commercial . . . products. Science is beautiful.
I earned US Patent #9839247B2, and 2 patents pending, for commercial women’s activewear products, each grossing millions in incremental revenue at product launch. All products received consistently high consumer reviews.
LUCY INDIGO VIDEO
Lucy IndiGO
US PATENT No. 9839247B2
With my experience in denim with Levi Strauss & Co., Adriano Goldschmied, and Blue Marlin, I sought a waterless and sustainable indigo technique. Add in some neuroscience and the latest in Digital printing, and you get Lucy IndiGO. It’s as if your favorite jeans and favorite yoga pants had a love child.
Lucy IndiGO collection surpassed sales forecast by 7x, reducing average lead-time to market by 8 months.
WWD: "Lucy Activewear Launches New Category called Lucy IndiGO”
CONTOUR TECH
US PATENT PENDING
With the commercial success of Lucy IndiGO, we pushed the algorithm further and developed Contour Tech: 2D prints that visually sculpt the body in 3D.
NY Post: “These leggings are designed to make you look sexy”
FREE MOTION BRA
US PATENT PENDING
High mobility + zero distraction + support + beauty . . . that’s the magic formula. The Free Motion Bra is built for climbing, but is so comfortable, it’s for everything.
Outside Magazine: “The North Face Made the World’s Best Climbing Bra”